AGENDA

Soho House Berlin
Tuesday 17th June 2025

16.00
Welcome and introductions

16.15
Fireside Chats and Open Conversations in the Red Room

Smaller, Stronger: Resizing with Purpose
Aiga Senftleben,
Co-Founder, Billie

Headcount is no longer a proxy for success. Aiga explains how Billie intentionally reduced its team over a year—without a single mass layoff. She reflects on how they balanced transparency and morale, kept output steady, and stayed focused through a quiet but deliberate restructure. It’s also a timely reminder to avoid the classic post-funding hiring trap—and to build lean, not just big.

Learnings from the brink
Anna Von Stackelberg,
Co-Founder, Doctorly

With less than 12 months of runway and fundraising falling through, Doctorly declared preliminary insolvency. They led dual processes—seeking both investors and buyers under intense pressure. In this session, Anna shares how they managed uncertainty, remained transparent, and kept the team close while fighting to save the company—and came out on top with a new buyer.

17.00
Round table discussions
Join a group discussion on any one of these three topics

Balancing Growth vs Profit
Navigating the trade-offs between aggressive scaling and sustainable profitability. How do investors view the trade-offs, and what are the risks of getting the balance wrong?

Exiting Right: How to Prepare for the Most Personal Business Decision
Exiting is more than a deal—it’s a life change, but when is the right time to sell? What beyond profit and growth adds the most value to your business? How do you prepare personally, financially and for the emotional impact of stepping away and plan for what comes next?

Smart Reductions, Steady Output: How to Streamline Without the Big Cut
How to plan, message and control a restructure and maintain morale and efficiency.

18.00
Conversations and Champagne

18.30
Close