Tania Moser
Chairwoman & Founder, Pets Deli
Tania Moser is Chairwoman & Founder of Pets Deli, one of the leading premium petfood brands in the DACH region.
In 2017, Tania acquired Pets Deli out of insolvency and turned it into a D2C champion with over 85% direct-to-consumer share – a turnaround story now seen as a blueprint for data-driven entrepreneurship and operational excellence in German e-commerce.
In 2017, Tania acquired Pets Deli out of insolvency and turned it into a D2C champion with over 85% direct-to-consumer share – a turnaround story now seen as a blueprint for data-driven entrepreneurship and operational excellence in German e-commerce.
Under Tania’s leadership, Pets Deli has grown into one of the most recognized petfood brands in Germany, Austria, and Switzerland. The company combines vet-developed recipes with a highly personalized D2C model: based on individual pet profiles, feeding data, and customer insights, Pets Deli delivers tailored food recommendations, subscription solutions, and a customer experience that clearly sets it apart from traditional retail brands.
