The power of focus and understanding the trade-offs
Presentation
Melissa Serfaty
Co-Founder & CMO, Artur’In
As a young McGill graduate, Melissa began her career in social entrepreneurship, advising dozens of companies on their social impact measurement. In early 2016, she meets her future partners around the same willingness to have a scalable impact on the local economy and sells her social venture to co-found Artur’In, an AI-powered local marketing solution for SMB. Artur’In raised €42M in June 2021, has over 3500 clients across various industries (real estate, insurance, accounting, lawyers, automobile…) and 180 employees.
